Showing posts with label fair value. Show all posts
Showing posts with label fair value. Show all posts

Wednesday, April 18, 2012

Gambling on (the) Pool

I recently heard a radio advertisement for a pool building company.  I do not recall all of the details, but the crux of the promotion was as follows.  Over the next 90 days, the company would enter all new pool clients into a contest.  If Phoenix had a record-high temperature (above 118 degrees Fahrenheit) on the upcoming July 4th, then all new pool clients would receive $12,000 cash.  My first thought – how should the company account for this potential cost?
Likely, the firm has insured this event with some third-party.  Thus, their costs consist of the policy premium plus the cost of the coinsurance/deductible that the pool company will pay if the record-high temperature is reached. This contingent liability is where the issue arises.  Every time a pool is sold, the firm’s potential liability increases but the likelihood of the firm incurring any obligation remains at an equally unlikely level.  It is difficult to measure but considering that the average July 4th high temperature is 107 degrees and the highest temperature ever recorded in Phoenix was 122 degrees, the chance that a record-high temperature will occur on that day is quite small. Thus, the company will likely not report any related liability on the balance sheet.

Monday, March 19, 2012

The Fair Value of Play

I went to McDonald’s today. Not for the food but for the fun.  However, I did eat there.
McDonald’s sells a significant amount of food to parents and children.  Primarily because the family wants use the play area. So, how does a McDonald’s franchise account for this highly-prized asset category (PlayPlace).
A McDonald’s franchise owner incurs a few significant costs to supply the play area. 
1) The play equipment
2) The added building space. 
Other costs include maintenance and insurance related to the play area.
The play equipment would be capitalized and depreciated. The added building space would fall into the same category.
However, if McDonald’s considered the fair value of the play area, the resulting financial reports would be significantly different.  The value of the play area could be calculated using a discounted cash flow model. The incremental future cash flows would consist of the profit from sales made to families who are at McDonald’s primarily to use the play area.